In Freakonomics, Levitt and Dubner argue that economics is, at root, the study of incentives. The book is a collection of articles written by Levitt, an economist who had gained a reputation for applying economic theory to diverse subjects not usually covered by "traditional" economists. Based on the success of the original book, Levitt and Dubner have grown the Freakonomics brand into a multi-media franchise, with a sequel book, a feature film, a regular radio segment on National Public Radio, and a weekly blog. By late 2009, the book had sold over 4 million copies worldwide. Published on April 12, 2005, by William Morrow, the book has been described as melding pop culture with economics. 0-06-123400-1 (Hardback), ISBN 0-06-089637-X (large print paperback)įreakonomics: A Rogue Economist Explores the Hidden Side of Everything is the debut non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J.
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